Packaging & Labels
Packaging that sells before it's opened. Structural and graphic packaging that protects product and elevates perception — from retail cartons to compliant barcode labels.
What is Packaging & Labels?
Packaging and labels are where your brand meets the shopper's hand. From rigid product boxes and folding cartons to product, barcode and shipping labels, each piece must protect the contents, carry accurate information and earn a second look on a crowded shelf or doorstep. Good structure and print turn a container into a silent salesperson.
Beyond looks, packaging is a working system: substrates and coatings guard against moisture and scuffing, scannable barcodes keep logistics moving, and tamper-evident sleeves build trust. Whether you need a short run of custom stickers or thousands of retail-ready cartons, the right board, finish and process protect both the product and the purchase experience.
Choose the right flute
Corrugated is specified as liner/flute/liner (e.g. 125K/B/125T). The flute profile drives strength, cushioning and the printable face — pick to match what the box has to survive.
| Flute | Profile | Burst target | Best for |
|---|---|---|---|
| E-flute | Fine, thin (~1.5 mm) | ≥ 150 psi | Lightweight retail cartons, high-quality print |
| B-flute | Compressed, more paper (~3 mm) | ≥ 170 psi | Puncture and sidewall protection, general purpose |
| C-flute | Taller, more air (~4 mm) | — | Stacking strength, shipping cases |
| BC / EB (double wall) | 5-ply, two flutes bonded | Highest | Heavy-duty shipping, transit-critical goods |
Barcodes and label rules
Two hard standards packaging artwork has to design to from the first draft — get either wrong and the pack fails at retail or is seized on the shelf.
Barcode dimensions & quiet zones
Nominal X-dimension 0.33 mm; GS1-128 never below 0.250 mm. EAN-13 minimum 31.35 × 22.86 mm; EAN-8 16.83 × 22.86 mm. Quiet zone at least 7× the X-dimension (UPC-A 9× left/right; EAN 5× the thinnest bar). Retail-POS QR X-dimension 0.396–0.990 mm with a 4-module quiet zone.
GS1 UK / GS1 USFood-label mandatory content
Name of food, ingredient list, nutrition per 100 g/ml (energy, protein, carbohydrate, sugars, fat, saturated fat, trans fat, sodium), veg/non-veg mark, FSSAI logo + 14-digit licence starting 1 or 2, net quantity, best-before / expiry. Allergens (gluten cereals, crustaceans, milk, nuts, soy) must be bold. Logo may be omitted where pack surface area ≤ 100 cm². Non-compliance: seizure and fines up to ₹3 lakh.
FSSAI labelling checklistAdded Sugars amendment
The 2026 amendment adds an "Added Sugars" sub-category under Total Carbohydrates. It comes into force 1 July 2027 — plan a re-artwork pass for every affected SKU before that date.
MyFSSAIPackaging artwork checklist
The nine things the pre-press team checks before anything runs. Sending files that already tick these boxes cuts a proofing cycle.
Everything under Packaging & Labels
A single production line covering the full range — mix and match to your brief.
The Impression difference
Shelf standout
Structural design, colour and finishes help your product win the split-second decision at point of sale.
Product protection
Correct board weight, lamination and coatings guard goods through storage, transit and handling.
Brand consistency
Precise colour management keeps every box, label and tag on-brand across runs.
Logistics ready
Accurate barcodes, shipping labels and clear print keep fulfillment and inventory moving smoothly.
Specify it exactly
Stocks, finishes and formats we produce for this service. Not sure what you need? We'll advise.
SBS / FBB board
Solid bleached or folding box board, typically 250–400 gsm for cartons.
Kraft board
Natural brown stock for a recycled, rustic look; strong and eco-forward.
Lamination
Gloss, matte or soft-touch films add durability and a premium hand feel.
Spot-UV & foiling
Selective gloss and metallic foil highlight logos, text and accents.
Label materials
Paper, matte/gloss BOPP, vinyl and clear film for varied surfaces and durability.
Print process
Offset for cartons, flexo/digital for labels, thermal for barcode and shipping labels.
Where Packaging & Labels fits
Common briefs we produce this for — across enterprises, institutions and brands in South India.
Questions about Packaging & Labels
Most retail cartons use folding box board between 250 and 400 gsm; heavier stock or rigid board suits premium or heavier products.
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Ready to make a perfect impression?
Share your brief and we’ll come back with a tailored quote and timeline within one business day.